Toyota to change society on its new technology

Increasing the stringent environmental regulations in major markets was encouraging automakers to develop new generation production of green cars. Toyota Motor one of the largest led the way in popularizing hybrids is now in position as the company brings hydrogen-fueled, zero-carbon-emission vehicles into the market.

Cars powered by odorless and colorless gas are not exactly new to us. What is new is not-quite-so-astronomical price tag of the model that Japanese company plans to release through next March. Toyota's car will go for about 7 million yen ($67,500); a decade ago, hydrogen fuel cell vehicles were estimated to cost around 100 million yen.


"We have finally developed a car that can change society," Toyota Chairman Takeshi Uchiyamada told Japan Prime Minister Shinzo Abe when the prime minister visited the hydrogen fueling station in the western city of Kitakyushu.

Abe's growth strategy calls for making hydrogen a major energy source for the country. Large quantities of the gas are produced here as a byproduct at steel and chemical plants.
  
"Instead of importing crude oil, we can invest to develop and expand hydrogen supply infrastructure," Uchiyamada suggested to Abe, branding the new car "a solution to energy problems."


Japan Prime Minister Abe drove the Toyota's prototype car for about two minutes. He also examined the mechanism of the car's rear section that disposes of water, which is produced as hydrogen generates electricity. "We will make an all-out effort to promote" fuel cell cars, the prime minister pledged. "We will offer at least 2 million yen (in subsidies) for each unit."

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