A Chinese vendor is offering assurance
to customers who will buy infant milk powder from his store, highlighting the extent
to which the companies are going to address apprehensions on food safety in
China.
Suning Commerce Group (SCG) Ltd, a
company that owns Redbaby stores, told in a report that they have launched the
policy backed by the Second largest Insurer in China.
The policy specifies that if a
brand of milk powder is recalled, the customers who have bought cans from any
Redbaby store or from its website will be paid 2,000 yuan (USD325) per can,
with payments capped up to 100,000 yuan.
"In recent years, the milk powder
market in China has been in a mess,"
"We realised that parents pay a
great deal of attention to their children's health and safety, and in
particular, the safety of their infants' foods," Insurer Ping An official
said. Suning's policy is the first of its kind in China.
The Concerns about safety of baby
powdered milk came in 2008 when not just hundred but thousands of infants fell
sick and six died after industrial chemical was added to raise protein content
of the products.
No comments:
Post a Comment